5 Lessons I’ve learned in FIVE YEARS of Blogging

This post may contain affiliate links. Please read my disclosure for more info. 

Oh wow… Five years? When did that happen???

Well… approximately 2 weeks ago apparently.

It’s officially been over five years since I published my very first post on Adventures Around Asia, and I almost can’t believe it!

5 Years of Travel Blogging

Pin Me!

Five years ago I was sitting on my bed in Seattle waiting for my study abroad adventure in Beijing and Xi’an to begin. I was crazy nervous. I’d never been to Asia before. I spent my spare time reading books about Chinese culture and random China study abroad blogs I found through friends of friends. I had no idea what to expect!

If you had told me five years ago that I’d STILL be living in Beijing, writing my blog, I would’ve laughed in your face. I don’t know why this lifestyle was so inconceivable to me back then. I was always obsessed with travel, and the idea of living abroad.

When I was four-years-old I used to look at the photos in our child encyclopedia and imagine what it would be like to live in Africa. When I was in grade school, I used to daydream about life in Ancient Egypt. In high school, I wandered through the old town of Dubrovnik and imagined what it would be like to live in one of the tiny city apartments.

I guess you can say I was always a bit weird.

Terracotta Warriors

Way back in 2012 a few months after I started the blog

What I’ve Learned After Five Years of Blogging

But after five, long years of living in China (minus one year back in DC), and writing about my adventures, I’ve learned a lot of things. My blog, my business, my travels and my life are all still a work in progress, but when I look back on last year, I can already see how much has changed.

So, whether you’re a blogger or you’re just curious about this strange job I’ve created for myself, here are the five biggest things I’ve learned in my 5th year of blogging!

This Beijing Life

Workin’ that China niche

1. “Turning Your Blog Into a Business” is a Terrible Business Strategy

Most travel bloggers are idiots, including me.

Wait…. What?

Yeah, you heard me. Turning your travel blog into a business isn’t smart, and yet so many of us try to do it. Do you know how many travel bloggers are making almost zero money? A lot.

So many people use the phrase “turn your blog into a business”, and I’m pretty sure I’ve uttered it once or twice myself. The problem with this phrase is that it implies writing a blog for months or years with no return, and implementing business strategies later. This is what most of us do, including me, because we have a passion for writing and then find out through the grapevine that we can actually make money.

Well, unless you have traffic like Nomadic Matt or Adventurous Kate, it’s pretty hard to make a large passive income off affiliates. I make around $500 a month with a tiny audience, but that’s only because the things I promote are kind of unique.

cough TEFLs and VPNs cough

Hua Shan plank walk

“Hanging out” at Hua Shan

So What Did I Learn?

If you really want to make money from a blog, the best thing to do is to start it as a business from the beginning. Pick a very niche topic that no one else is covering and become an expert. Guest post on bigger blogs with an audience similar to what you want. Only link to products and services that your tiny niche group of readers will really want. Write a set of targeted articles that will rank well with SEO.

But instead, most of us, including me, are too creative and self-obsessed to actually run our blogs as efficient businesses. We want to write about our thoughts and feelings, and our crazy stories. We don’t have a business strategy behind everything we post. I mean seriously, I’ve written about the global period taboo, and even showed you a collection of my most unflattering travel photos.

Want to get started the right way? Learn the basics of blogging before you start, then learn how to become a real travel blogger here! 

Hong Kong ferry

Traveling solo in Hong Kong!


Overall, I’m glad I wrote my blog the way I did, but I’ll be honest, it’s not the best way to make money. Had I known a lot of what I know now, I would’ve done things much differently, but then again, I didn’t even know professional travel blogs were a thing until I’d been writing mine for over two years!

Turning your blog into a business is a terrible business strategy https://www.adventuresaroundasia.com/five-years-blogging/ Click To Tweet
Seoul Cat cafe

At my favorite cat cafe in Seoul!

2. You Can’t Make Vague Goals

I started my job as a college counselor in China with the vague idea that I’d spend the next two years “making my blog a business” (there’s that phrase again!) and eventually I would pay off my student loans (almost done!) and “be making enough off my travel blog to support myself”. I just assumed I’d figure it out, and that making money would happen organically as long as I kept doing what I was doing.

How naive!

Well, just over a year into my job in Beijing, I realized that I was wasting my time on stupid things like answering a million emails, and writing blog posts about whatever I felt like. I had no monetization strategy and a million ideas for products and services that never got done. I didn’t have a strategy behind my blog newsletter or basically anything I posted on this site, and I thought writing about “Asia travel” was specific enough to be considered a niche (it’s not).


So How Did I Fix It?

It wasn’t until I did Natalie’s 10 Day Freedom Blog Challenge this summer (which I didn’t actually complete… whoops), that I realized I was being way too vague with my goals. She asked us to write about our biggest blogging challenges, but then told us we weren’t allowed to place any of the blame on time, money or freedom.

That’s when I realized: I don’t have a business plan. I don’t have a “brand” and I’m not efficient.

Since that day I’ve been working to change all of that. I’ve started writing much more China content. I created targeted email newsletters and mini-courses. I even started making some subtle changes to my homepage, which you’ll be seeing over the course of the next few weeks!

Yan'an Shaanxi

Haters gonna hate!

3. Not Everyone Will Like You, and Some People are Very Mean About It

This year I was lucky enough to have my first article go viral! I wrote a piece on How Travel is Ruining My Love Life for Huffington Post, and it was just as popular as I not-so-secretly hoped it would be. The article made it onto Huff Post Women’s front page and was then shared on Facebook by New York Mag. Soon after it was republished on Matador Network!

While this was all very exciting and I received a lot of congratulations and support from so many people, I knew the article was a bit controversial just from the title alone. Despite this, I was extremely unprepared for the amount of hate I got on social media.

I have extremely thin skin and never had to deal with much hate before. I’ve had some trolls and “mansplainers” on articles, but never to this extent!

The worst article ever. This girl is not ready / does not mean to commit to anyone, and doesnt seem able to build genuine friendships either.


Temple of Heaven

Casual rainbow umbrella hat

Hold on a second. I am searching for some sympathy. I am sure I left it around here somewhere. starts rummaging through things Nope. Can’t find it anywhere.

But when I really started to look deeper, I realized that most of these people didn’t even read the article! Seriously, who comments just based on a title? Apparently, a lot of people do.

Now when I look back on it, I laugh at all these comments. For every hater, there were at least 20 people voicing support.

THINX for travel

Don’t let the haters get you down!

Developing a Thicker Skin

I’m still not great at dealing with hate comments, but I’ve gotten a lot better. I used to keep myself up at night RAGING over the words of some miserable a-hole, but now I don’t really care.

Just this last week I had a MAJOR hater/stalker rage all over a post from 2014 about Breaking Up to Travel the World. At first, I had some fun trolling him because he obviously was dumped by a girl who wants to travel has some major issues, but after a few days I got annoyed and blocked his IP. Some may call it “censorship” but if you comment on a post 10+ times to trash me and my fellow commenters, I call that spam.

People like you remain single forever. You’ll be 52 one day and still blogging about some “amazing locals you met on some awesome backstreet alley way in some remote village”. Little do you know that they are just living their lives. They laugh at your sense of wonder at people going about their day to day business whilst you do nothing but capture selfies of yourself with them.

Bye Felicia.

Diva Cup Travel

At the Chocolate Hills in Bohol

4. You Have to Invest to See Return

For the longest time, I refused to spend any money on my blog. I thought I could do everything myself. I had a lot of time and not very much money, so I spent hours learning how to do things on my own and refused to pay for help, even if I needed it.

Eventually, when I started my job as a college counselor just over a year ago, things changed. All of a sudden I had money and no time! I was having panic attacks trying to do everything myself (literally). So I hired a Virtual Assistant to help me with Instagram and Twitter.

Even after her, I refused to invest in anything else. My cheap hosting provider, Bluehost, kept crashing because I had too much traffic for their shared server. I had the free email host Mailchimp, and absolutely no idea how to use it beyond sending a massive newsletter once every… six months or so.

period taboo

Canyoning at the Kawasan Falls in Cebu

What Happens When You Start Investing

In the last year I realized something: If you want your blog to be a business you have to treat it like a business.

Businesses require investment and upkeep costs, and by paying the bare minimum, I wasn’t getting what I needed to succeed.

I also realized that my time is valuable. Why should I spend hours scheduling social media when I could be spending my limited time developing products, improving and fine-tuning my brand, or making big decisions on the future of this site?

I’ve also realized that there’s some stuff I’m just not great at, and it’s better to outsource than to spend weeks of my life trying to become a “jack of all trades”. I recently hired a graphic designer to help me with a few bits of the homepage, and possibly help me improve my business cards and media kit as well.

I think back on the 10+ hours I spent making my own media kit and I kick myself, I could’ve just paid someone $30 to do it for me!

If you want your blog to be a business, you have to treat it like a business https://www.adventuresaroundasia.com/five-years-blogging/ Click To Tweet
mangrove Siargao

Hey look it’s a crab

I purchased multiple blogging courses like the Travel Blog Monetization Summit, Secret Bloggers Business and Making Sense of Affiliate Marketing. I also switched my host to Siteground and invested in the “Grow Big” plan. But in the next year, I’ll probably need to upgrade to their “Go Geek” plan, which I’m fully prepared to do.

I also switched my free MailChimp hosting to Convertkit, which I pay a monthly fee for. This was probably the best decision I’ve ever made for my business! I can actually create mini-email courses that run on autopilot, and I can categorize everyone into different groups based on your interests.

With a small, but dedicated group of people who want to teach abroad in China, and a larger group of people that want China travel advice, and an even LARGER group of people who just want updates, it’s important to be able to keep track and send the right emails to the right people.

Morale of the story: treat your blog like a business and invest in it.

Scuba diving Apo Island

Scuba diving on Apo!

5. Stop Being Intimidated

I always thought I wasn’t very “businessy”. I suffered from “imposter syndrome” when it came to complex topics like SEO and email marketing. Seriously, every time I read an article on email marketing I felt exhausted and confused.

I think a lot of people, especially women, are quick to think that they’re “bad at something” or that things are “too hard” before we even really try. I just assumed I wasn’t naturally business savvy. It was easier to keep doing what I was doing, writing blog posts in inputting a few affiliate links. I didn’t have the time or mental energy to learn a new email system, or research how to make an e-book!

But then once I finally put my head down and got to work, I realized that with a little bit of real research, things aren’t actually that hard. I realized that Mail Chimp isn’t a good platform for email marketing, and once I switched to Convertkit, everything became easy!

What’s the Takeaway?

If you really want to do a new project, learn a new skill, or improve your business, you have to be ready and willing to learn. The trick is to outsource the little easy things, or the stuff you know you can’t do yourself, and then focus your time and energy on the big things that will really improve your business.

college counselor China

Working as a Chinese college counselor!

Bonus: Stop Comparing Yourself to Everyone Else

I’ve been writing Adventures Around Asia for five years, and it’s awkward and embarrassing when I compare myself to blogs who have only been around for just over a year that are already super successful, make more money than me, and have way more readers.

They say that comparison is the thief of joy, but it’s hard to remind yourself that when you’re busy wallowing in self-doubt.

Sure I’ve been writing for 5 years, but this blog started as a crappy study abroad blog where I wrote about my experiences in diary form. Don’t believe me? Go back and read some of my really old posts and you’ll see! I’ve actually started unpublishing and re-writing some of them because they’re just a waste of space.

While I used to love the fact that everything was there for anyone to read, I realized that no one is reading them, not even me! I’d rather have fewer posts that are good, then hundreds of posts that are awful. Apparently, Google agrees.

University of Nottingham

Gotta pay off those student loans!

I also have to remind myself that I’m not a full-time blogger (as much as I like to pretend I am). I work as a college counselor five (sometimes six) days a week, and while I can get a few things done during my lunch breaks or gaps between students, I don’t have enough time to dedicate myself fully to this site, and I have to miss out on a lot of opportunities that could have helped me grow.

But you know what? People do things on their own time. Sure, it would’ve been easier had I started my blog as a business way back in 2012, but I was a college student just starting my study abroad adventure. I didn’t even know travel blogs were a thing back then!

In business and in life, use the success of others to propel yourself forward, instead of letting it drag you down.

travel and menstruation

What’s next for me?

So What’s Next For Adventures Around Asia?

In the spirit of year FIVE, I’ve got five big things coming up next year!

1. I’m Quitting My Job!

FINALLY. The plan is to quit my job and work full-time online when my contract expires at the end of August. I’ll finally be free to travel the world, and I’ll have all the time to focus on my business. I know I’m kind of idealizing life as a digital nomad, but it’s been a long-time coming for this restless girl.

Teach Abroad China

Teach abroad in China!

2. Teaching Abroad Amazingness

I get so many questions about teaching abroad, and I have SO much information after living in China for four years, I figured why not share it with you all! I don’t want to turn Adventures Around Asia into a boring “teach abroad blog”, so I’ve come up with a bunch of ways to relay information without boring the rest of you.

First I’ve already started with a mini-email course, and I’ve partnered with a few schools looking for teachers and counselors. (If you want a job, email me!)

But that’s just the beginning. I plan on making a teach abroad resources board with job listings, and I’ve already begun writing a Teach Abroad in China e-book. By the end of the year I hope to have a teach abroad e-course finished too!

Shaanxi Yellow River

At the Hukou Waterfall in Shaanxi, China

3. China Off the Beaten Path

Soon I’ll be starting a China Off the Beaten Path series, where I’ll be talking in-depth about provinces and cities all around China, creating Ultimate Off the Beaten Path guides. When I say “off the beaten path”, I don’t just mean travel destinations. I want to show you all of the things that normal tourists miss. Whether it’s destinations, food, culture, or anything else!

Since I speak Chinese and have a lot of Chinese friends, it’s pretty easy for me to figure this stuff out. With my future unlimited time not chained to a desk, I hope to spend a significant amount of time traveling around China to discover the best stuff to share with you all.

I have a goal to visit every province in China, so I’m hoping to share everything I learn with you here!

Advanced Diver Philippines


4. A Business Outside of the Blog

I’ve realized these past few years how hard it really is to make a business out of my blog. That’s why I’ve developed a new business plan OUTSIDE of my blog that has absolutely nothing to do with travel.

While I’ll still be devoting a lot of time and energy to Adventures Around Asia, I’ve realized I have a lot of skills in other areas after living and working in China for so long. I’ll be starting a new site with courses and consulting that I’m 99% sure none of you will be interested in. However, if you’re curious I can let you know how the business is running, and fill you in on what it’s like running a business abroad that’s NOT a travel blog.

Overall, I think this will be a really great move for my blog. I won’t have to accept sponsored stuff just to stay afloat. I won’t spend all my spare time worrying about making my blog a profitable business while putting affiliate links EVERYWHERE. I’ll still take my blog seriously, but my primary focus will be on YOU, rather than raking in the $$$.

I can write what I want to write, partner with whoever I want, and live a location independent life without whoring my blog out for cash. Sounds good to me.

Travel and Periods

Hanging with a sorority sister in Colombia!

5. Some Travels Outside of Asia


Unless I change my mind, I might be spending a little bit of time in Europe and Africa in the next year. Just because I blog about Asia doesn’t mean I can’t see other parts of the world. right?

I still plan to keep this site focused on Asia off the beaten path, but I’ll be keeping you updated on my day-to-day life in my monthly recaps. I also might create a tiny “Adventures in Africa” section to share only the coolest and most interesting stuff with you. I definitely will not be writing a bunch of boring posts about Europe, I promise.

You've been in China too long

Thank You!!!

Last But Not Least…

Thank you!

Seriously. Whether you’ve stuck by me from the very beginning, or this is the first post you’ve read, thank you for coming here and supporting me. For every hater, there are tons of positive words of support. Seriously, every time I get a comment, an email or a new newsletter subscriber it makes my day!

I’m so glad that you’ve found my blog a helpful resource or a source of entertainment for all of these years.

Here’s to another five more incredible years of blogging and Adventures Around Asia! 



About Richelle

Expat, traveler, and spicy food lover, I've spent the last few years living in China and traveling around Asia. In my spare time I enjoy salsa dancing, exploring night markets and stuffing my face with street food.

45 comments on “5 Lessons I’ve learned in FIVE YEARS of Blogging

  1. What a fun article. I wish I’d taken the time to do a bit of a retrospective about my lessons learned in five years of blogging. Would make for a fun read when I looked back again in 2020 for my ten year blogiversary.

    Here’s to a successful 2017 and beyond!

  2. Hey Richelle,

    Haven’t commented in awhile but I’ve been keeping up with your blog since I “met” you online a few years ago. Just wanted to say that of all the blogs out there, you are consistenly one of my favorites and I think it’s because of how relatable you are! Even when you’re being self-critical and analyzing I love that you keep it honest.

    Sounds like you’ve sorted out the business side of things and you sound pretty business-savvy to me! Best of luck with the business ideas. Can’t wait to see where you go with them!


    • Wow thanks so much Phyllis! I really enjoyed reading your stuff about China and it’s great to see how much your blog has grown since then. I’m so glad you still like the stuff I post- it really means a lot!

  3. I believe more bloggers need to realise your 1st point! It`s not as easy as it sounds to turn your blog into a business and yet we see it advertised everywhere these days.
    Congrats for finally quitting your job! Travel on!

    • Yeah I think it’s such a shame that we all decide to monetize after the fact instead of going in with a business plan- either that or just enjoy the blog for what it is and make your real money elsewhere. I’m really excited for finally leave my job! Can’t wait for August.

  4. I really enjoyed this, especially the first point! It always looks so easy to make a living from a blog, until you actually read about or try making a living from a blog. Not easy. Not that I have much of any experience with it, but so far, not easy!

  5. I LOVE YOUR TONE! It’s a weird compliment but for some reason, I also like to write with ton in my words. I love that you use chock factors to make your point. I started blogging 3 weeks ago and I’m so happy I read this. I will keep it, and read it very so often to learn from you! Thanks for being raw and really sharing your knowledge well!

    • Thanks so much Getty! I try to write similar to my personality, so I’m glad it shines through a little bit. Good luck on your blog! I can’t wait to see what you come up with.

  6. This was fun to read! I so hear you about the 10+ hours on the media kit, I did the same thing! But, at least for me the lesson learned was when I showed it to people when pitching (I actually printed like 50 of them and went pitching to a trade show), I could see the feedback in people’s faces, such as which things didn’t seem clear, which information they couldn’t find, what was too much and where there was too little. So now at least I can fix those things without having to pay anyone (again) :)
    Anyway, congratulations on the blogging anniversary!

  7. Thanks for sharing these lessons. Having blogged for a while now, I can totally relate to almost everything you say (still working on that first viral post). And congrats on all the learning and the big life changes blogging has brought about for you. You can’t put a price on that.

    • Thanks so much Peter! I agree getting a viral post is so hard. I was lucky I picked a good topic at the right time. For the past few months politics have been dominating everything!

  8. Congratulations on your 5 year blog anniversary. You’ve done really well, and I wish you all the luck in the world. Yay!

    p.s. I’m glad that you strive to continue to write about whatever you like. I do the same, as my blog is my platform, and any business that I make is off the blog, and not on it! Even though I’m a travel lifestyle blogger, I also wrote about fashion, film, art, music and architecture. And why? Because these are the things that I like too!

    • Thanks so much Victoria! Yeah I don’t want everything I write to be a top 10 list or a google-ranking destination post. I think other people like that too! I love your lifestyle stuff :)

  9. Omg I should’ve read this earlier. You’re quitting your job?! I’m so excited and happy for you. Excited to see what new adventures you go on and how your blog continues to grow. Great post.

  10. Great post, I think a lot of people are under the impression that making money from a blog is a lot easier than it actually is. There is a lot of pressure to be successful too, and I feel like that takes away from the whole experience a bit. Also I don’t think there’s anything wrong with implementing personal posts as it really gives you a voice and personality. :) Congrats on all your success and finding a niche!

    • Thanks so much! I wouldn’t be happy if I didn’t have personal posts, and I definitely agree that people think making money is easier than it is. I’m kind of glad it took me so long because A) I appreciate it more and B) it allowed me to learn and grow as a writer

  11. Time goes so fast! I started my blog in 2012 while on exchange to Japan and am coming up on my five years in April. I appreciated your mentioning to ‘take it at your own pace’. Some people are badasses at creating this super focused travel blog right out of the gate. When mine started it was a Tumblr of like, ‘LOOK AT HOW GREAT JAPAN IS!!!’ and while it’s become slightly more organized since then, I’ve definitely had those nights of scrolling through the internet and stumbling upon someone who’s been blogging for like one year but is super prolific and focused within their niche and I end up staring at the computer like, ‘How?!’ It’s important to remember that we’re all on our own paths. Thanks for the insightful read!

    • I completely agree! There are people who started within the year that have 10X the amount of traffic and recognition I do and I’m like HOW??? My blog was a wordpress.com blog but same thing- “Look how awesome it is to study abroad in China!!” I just take it one day at a time, improving at my own pace…

  12. Okay, I know I’ve blown up your blog with a lot of love in the last 30 minutes… maybe you should just make a crappier blog and I’d go away. But really, I noticed you’re from Seattle and I was wondering whereabouts. I’m from Tacoma, WA!

    • Really?? I’m from Edmonds, but I went to high school on Capitol Hill (Holy Names). That’s so cool! And definitely don’t worry about blowing up my comments section, it’s actually super exciting whenever anyone comments. No one writes blog comments anymore!

  13. Richelle just found your blog while figuring out what headline to use for an upcoming article on my blog. Your story is moving. I myself have been blogging for over two years and have finally realized that turning your blog into a business doesn’t work. I just launched a custom web-design/hosting service but still am looking into other ways to monetize. Great article!

    • Thanks so much Dylan! It’s so true- monetizing just your blog is a really difficult way to make a living. Having a product or service to sell is way better. I really hope your custom web design service works out and congrats on two years!

      • So far it’s been pretty good. I’ll drop a course or ebook in the coming months. I’m beginning to travel around the US but have plans for Asia and South America. Hopefully our travels will cross paths. Thank you it has been fun!

          • Overall, everyone is very nice to me as an American. Some Chinese people don’t want to deal with foreigners, but it has to do with having a white face and not being fluent in Chinese, rather than being American (ex: cab drivers who refuse to stop for you). Overall, life here is pretty good. My only day-to-day complaint about the government is internet censorship. I can use a VPN but it’s still annoying and slow. Obviously, I don’t approve of everything the government is doing, but I also don’t approve of a lot of things MY government is doing either.

          • I want to see the Great Wall but outside of that don’t really want to see China. I still will come though for the experience. I’ve heard the smog is terrible all over. Maybe we will meet in the Philippines or Thailand.

          • While I definitely believe that everyone has a right to be interested in certain places over others, I do just want to say that the Western media makes China out to be a way worse place than it actually is. Beijing has beautiful blue-sky days more often than smog, there are stunning mountains, rivers, lakes and more all across the country. You can ride camels in the desert, explore historic sites that are thousands of years old, and experience a vastly different culture. Yes the smog can be bad, but it’s nothing that should keep people from visiting China.

          • That sounds awesome I didn’t realize you could do all of that! From what I knew about China you couldn’t move around freely etc. I Googled their desert and it looks great.

  14. I loved your post! You’re an American girl, who knows how business will run. And you don’t shame that you had to find it out first by your self. And the best – you share your secrets of success with the whole world. This is awesome!

Leave a Reply: